Giving Your Business Wings
Words with actual substance.
Transform your emails into sales machines.
Who am I?
My name is Ben Goodwin and I am an email copywriter from Brighton with 2+ years experience. I formulate personalised email campaigns so that prospects/clients feel an armoured sense of belonging with you. My responsibility is to create and strengthen the emotional ties you have with your audience.
In 2024 with the dominance of social media and the emergence of AI, real connections are becoming elusive. People are now waking up to how much they yearn for it. So it’s no surprise that authentic, nurturing emails are a catalyst for conversions, boosting sales and developing a strong reputation.
A few of the most important email types that bring in substantial revenue:
Automated flows:
- Welcome series
- Abandon cart/checkout
- Post-purchase
- Transactional
- Winback
- Sunset
Manual Campaigns:
- Lead Nurturing
- Promotions
- Newsletters
Emails can boast over 20% of your total revenue!
Becoming Magnetic
‘Ben explained the whole process to me in a really easy to digest way and the communication was excellent throughout. Ben did a great job at replicating my voice so it didn’t sound like anyone had taken over. I would highly recommend Ben to anyone looking to get a greater reach through copywriting’.
Alex Christopher, Fitness Trainer and Owner of Anabolic Sheep
What is there to conquer?
Automated Email Flows
These emails are behaviour specific with endless scaling potential. They allow you to engage with your customers at every stage of their journey, making them feel comfortable and happy.
These emails also buy you lots of time, as they function by themselves…converting customers while you sleep. Easy cash!
Manual Emails
Manual emails allow for the ‘human touch’ to reach your customers, reinforcing rapport and generating loyal customers. These emails are all about depth, diving into the intrinsic needs of your audience.
In addition, this is where customers will get business updates, discount information, brand history, free advice and so on.
B2B Emails
B2B emails are all about nurturing professional relationships, solving business challenges, and providing value in a professional and strategic manner. Businesses want to hear the logical reason as to why they should take you onboard.
This takes brevity, clear problem solving, and rationality. When done right, B2B emails are fantastic at expanding your network, retaining clients and becoming highly reputable.
B2C Emails
These emails are more friendly, casual and emotion-driven than B2B. They are about building real, authentic relationships with customers.
It is all about personal wants here, so B2B emails rely heavily on eliciting emotion, driving quick-action, and getting customers excited about your brand.
A good B2C email is an engaging one, that leaves the reader longing for more.
4 Billion
The number of active email users worldwide. It’s a gold mine!
4200%
The percentage ROI of email (the highest of all channels). £1 invested= £42 return.
14.5%
Increase in sales with automated flows alone.
What you need is…
Time.
Many business owners wear multiple hats and take on a silly amount of responsibilities, leaving little time to focus on the meat and potatoes of their business.
This tends to have a detrimental impact on long term growth as each task is done sub-optimally with stressful time constraints. I alleviate that pressure and give your time back to focus on the essentials.
A new mode of operation.
There are many copywriters out there who are solely entertaining, funny and marketing savvy when they write. While these are important elements of good copy, they can never survive on their own.
Prospects are looking for one thing only…CONNECTION. They want brands that understand their why. So you’ve got to ask yourself…why are these prospects seeking someone like you at this stage in their life? How does your business relieve them of their current hardship?
This is how I function. This approach isn’t for everyone but it is certainly important for those who want to take their brand appeal to the next level.
Free chat
Wherever your head is at…
You can have a free call with me just the same.